Abstract Purpose The purpose of this paper is to analyze the perception of the influence of greenwashing and of attitudes and beliefs in the decisions of purchase of green products in the retail. Design/methodology/approach A quantitative research was carried out by means of a survey with a sample of 880 consumers living in São Paulo city, Brazil, who buy in supermarkets weekly or biweekly. Findings It was possible to evaluate a model that analyzed the aspects that greenwashing carries and the aspects that the attitudes and beliefs of the consumer present. As a result, it is inferred that when greenwashing is identified in the product, it loses the aspects of loyalty, satisfaction and benefits, as well as becoming a product that causes confusion of consumption. Further, consumer attitudes and beliefs show that they are guided by the aspects of perceived loyalty, satisfaction and benefits and that the perceived risk aspect is practically ignored. Originality/value The originality of this study is in evaluating consumer perception focusing on several aspects of purchase intention simultaneously, considering perception and behavior of consumer before greenwashing and green consumption and using all aspects together (satisfaction, loyalty, subjective and control forces, risk and benefits perception). Besides complementing with other determinants like consumer attitudes and beliefs, confusion of green consumption, behavior controlled in relation to green consumption and greenwashing. Thus, it contributes with an interdisciplinary study whose scale and methodology can be used by analogous studies.

The purpose of this article is to present the process of construction and validation of the Scale of Moral Educational Conceptions (SMEC). The SMEC is an instrument that investigates the educational conceptions of parents in relation to the constructs of obedience, respect, justice and autonomy conceived in relation to their children. The study included 860 fathers and mothers representing the five regions of Brazil. The content analysis described and confirmed the construction of the items and the reference to the constructs. The confirmatory factor analysis suggested as acceptable to the multifactorial structure, confirming the four constructs (GFI = 0.933, AGFI = 0.919 and RMSEA = 0.0702). Therefore, the SMEC is a measuring instrument with adequate psychometric characteristics. In relation to the instruments of measurement of judgment and moral competence more used in Brazil, the SMEC presents the original possibility of investigating the moral conceptions of the participants in relation to the types of social relationships that are established with regard to the constructs of obedience, respect, justice and autonomy

O objetivo deste artigo é apresentar o processo de construçâo e validaçâo da Escala de Concepçôes Educativas Morais (ECEM). A ECEM é um instrumento que investiga as concepçôes educativas de pais e mâes sobre os construtos obediência, respeito, justiça e autonomia, pensados na relaçâo com seus filhos. Participaram do estudo 860 pais e mâes representativos das cinco regiôes do Brasil. A análise de conteúdo descreveu e confirmou a construçâo dos itens e a referência aos seus construtos. A análise fatorial confirmatória sugeriu como aceitável a estrutura multifatorial confirmando os quatro construtos (GFI = 0.933, AGFI = 0.919 e RMSEA = 0.0702). A ECEM apresentou-se, portanto, como um instrumento de medida com características psicométricas adequadas. Em relaçâo aos instrumentos de medida de juízo e competência moral mais utilizados no Brasil, a ECEM apresenta a originalidade da possibilidade de investigaçâo das concepçôes morais dos participantes sobre os tipos de relaçôes sociais que se estabelecem no tocante aos construtos obediência, respeito, justiça e autonomia.

Buscando compreender como a sociedade influencia nas concepções e atitudes dos indivíduos frente ao desenvolvimento tecnológico, desenvolveu-se um modelo teórico, traduzido em escala Likert para aplicação com graduandos brasileiros do Estado de São Paulo. A análise dos dados, através de Modelagem de Equações Estruturais (SEM), permitiu concluir que a amostra pesquisada aponta o governo, as instituições educacionais e de pesquisa, as empresas e os cidadãos, como os atores sociais estritamente responsáveis pelas escolhas tecnológicas. Os dados também permitiram estabelecer bases iniciais de discussão de políticas públicas educacionais, abrindo espaço para trabalhos futuros sobre educação tecnológica

Trying to understand how society influences the individuals' views and attitudes towards technological development, we have developed a theoretical model, transformed into a Likert scale to be applied to undergraduates Brazilians in Sao Paulo State. The data analysis, using Structural Equation Modeling (SEM), showed that the surveyed sample indicates the government, educational and research institutions, companies and citizens, as social actors strictly responsible for technology choices. The data also helped to establish the initial bases for the discussion of public policies in education, making room for further work on technological education